Here are some top tips I have come across to ensure you get the most out of social media: Use colour - "researchers found that colored visuals increase people's willingness to read a piece of content by 80." (Xerox, 2014) Use relevant hashtags as they are searchable by other users. Use photos and videos because … Continue reading How to get the most out of Social Media
According to Twitter, in 2015, people on Twitter shared over 100 million GIFs. (Twitter, 2016) So obviously, as a brand, we need to be doing this. Why do people respond to GIFs? Allows brands to be human and authentic - "Brands who manage to stay human and share authentically can create a deep and special relationship … Continue reading Why GIFs?
Branded content has fascinated me during my masters studies. Since I have learnt about brand personality , the need for brands to show what makes them individual and stand out from competitors has become clear to me. I’ve found Branded Content is really about storytelling. Brands now realise that creating valuable visual content consumers will … Continue reading Branded Content
Before running my workshop I decided to look at how cookery brands use social media. I did this to allow me to use industry examples throughout the class. I searched for cookery brands that I was aiming my workshop towards. Here are the results: Most of the companies were posting images (GREAT!!!) The Chocolate Brownie … Continue reading Case Study – Cookery industry
Week 9's lecture was about audio and video. Our task was to create a 30 second video in groups, that could be used to promote the open day at Birmingham City University. The aim was to create a video, which should be an element of a social media strategy. We were able to film whatever … Continue reading Audio & Video
In week 8, Guy Evans who is the Social Media Communications Officer at Birmingham City Council gave us a guest lecture. He discussed the main aims of BCC's social media: Increase traffic to corporate website Provide a human face to services Extend brand awareness Provide instant consultation and feedback New channel for customer service Saves … Continue reading Social Media at Birmingham City Council – Guy Evans
In week 7 we visited the Virgin Trains headquarters in Birmingham City Centre. Our visit consisted of finding out information about the social media department, then we overlooked the social media department. Firstly, we spoke to the head of social media: Richard Shilton. He told us about his journey from school and how he obtained … Continue reading Visit to Virgin Trains