When I was growing up, my parents were always taking us on weekends away around Britain so we could visit a lot of places. Before visiting a new place, what do most people do? They search ‘what to do in ____’. TripAdvisor is the most popular website for this but the problem is that the main attractions will always stay at the top because:
a) Everyone wants to see the same as everyone else
b) They are the mainstream places to go
c) Alternative places have not been put on the map
I visited London last year and decided not to do the ‘mainstream’ sites, restaurants, bars and shops. It was so enjoyable to see something different and experience a NEW London.
I think one strand of Alternative Britain should definitely focus on the Alternative places in Britain. London is the main city tourist’s will visit. I wonder if this is because it is the Capital or if some tourist’s are not aware of other amazing destinations:
- Cardiff, capital of Wales….many tourists do not even know Wales exists. Cardiff has history, sites, beaches, shops and hundreds of bars and restaurants.
- Devon….Beautiful beaches, history, country pubs.
- Liverpool…The Beatles Museum, Albert Dock, shopping, nightlife, theatres, Mersey Ferry.
There are a lot of landmark’s in Britain, which are not regularly visited because they are not in mainstream locations:
- Hadrian’s Wall
- Angel of the North
- Loch Ness
These are just a few!!
Maybe on Alternative Britain there could be a review of a different place every week. A review explaining how to experience a different trip to London, which beaches to go to in Devon, or which City has the best shopping centres.
In terms of promoting Alternative Britain on Social Media, I have read the BBC’s Social Media strategy and have noted down the points I think are important for Alternative Britain to adopt:
- Don’t copy our Facebook posts onto Twitter (they are different Social Media sites attracting different audiences….So the posts shouldn’t be the same)
- No text talk but make the posts friendly and informal.
- Introduce yourself or sign the post (Hello Sian here…..Or SB at the end of the post for Twitter) – More engaging and humanises the brand.
- Use images – Posts, “which included a thumbnail image in the link preview received 65% more “likes” and 50% more comments than those without images.” (page 4)
Check back for more Alternative Britain updates soon!