In week 8, Guy Evans who is the Social Media Communications Officer at Birmingham City Council gave us a guest lecture.
He discussed the main aims of BCC’s social media:
- Increase traffic to corporate website
- Provide a human face to services
- Extend brand awareness
- Provide instant consultation and feedback
- New channel for customer service
- Saves money on traditional marketing – it’s a free marketing tool
- Raise awareness and sell services
- Tool to report service issues
- Move things from telephone and face to face meetings – costs less
His day-to-day tasks include dealing with service enquiries and getting key messages across from the council.
Social Media tactics:
- 30-40 tweets per day
- Not as many on Facebook
- Twitter is good for raising awareness but Facebook is better for engagement
- Links on Facebook get more interactions than a link on Twitter.
- Different demographics on Twitter & Facebook so different info on each
- Not much engagement on Instagram
- Google+ is hardly used anymore
- Almost always use tweets with visuals or a link
- He doesn’t schedule too much because people can tell.
- Must be non-political – can’t show favouritism
- Doesn’t reply to anything about diversity
- He doesn’t block anyone because he wants to see what they are saying
- Use a range of free tools to get their analytics
- Use a lot of GIFs
- Video’s on Facebook work well
- Good engagement from email bulletins
This guest lecture was very useful because Guy Evans gave us a lot of tactics that he uses on social media. I already do most of them, but he gave me a few new ideas to try out.