How to get the most out of Social Media

Here are some top tips I have come across to ensure you get the most out of social media:

  • Use colour – “researchers found that colored visuals increase people’s willingness to read a piece of content by 80.” (Xerox, 2014)
  • Use relevant hashtags as they are searchable by other users.
  • Use photos and videos because visual content is more than 40X more likely to get shared on social media than other types of content. (Lee, 2014)
  • Use relevant images: (Hall, 2015)

Relevant images copy.png

  • Post at appropriate times: (Kolowich, 2016)

Best time to tweet

Best time to post

  • Tweets have a shelf life of 18 minutes so don’t be afraid to tweet a lot!

FREQUENCY:

Twitter – 3-5 per day

Facebook – 4/5 per week

Instagram – 5/6 per week

  • Paid advertising – start with a small budget to see what works and what doesn’t for your audience.
  • Run competitions to encourage sharing
  • Post content that people can tag others in.

I’d love to hear your top tips!

References:

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