How to get the most out of Social Media

Here are some top tips I have come across to ensure you get the most out of social media:

  • Use colour – “researchers found that colored visuals increase people’s willingness to read a piece of content by 80.” (Xerox, 2014)
  • Use relevant hashtags as they are searchable by other users.
  • Use photos and videos because visual content is more than 40X more likely to get shared on social media than other types of content. (Lee, 2014)
  • Use relevant images: (Hall, 2015)

Relevant images copy.png

  • Post at appropriate times: (Kolowich, 2016)

Best time to tweet

Best time to post

  • Tweets have a shelf life of 18 minutes so don’t be afraid to tweet a lot!


Twitter – 3-5 per day

Facebook – 4/5 per week

Instagram – 5/6 per week

  • Paid advertising – start with a small budget to see what works and what doesn’t for your audience.
  • Run competitions to encourage sharing
  • Post content that people can tag others in.

I’d love to hear your top tips!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s