Should your brand be humanised?

Humanising your brand is one of the simplest marketing techniques. It has been proven that coming across as a human, rather than a 'robotic brand', appeals to consumers much more. With billions of brands in the world, your aim is to make yours stand out. Brands who constantly post using business jargon, don't appeal to … Continue reading Should your brand be humanised?


Marketing Strategy:

Marketing involves finding out the needs of your customers, then delivering a service to them, which matches these needs. As David Parrish says, “Successful creative enterprises are truly customer-focused, not in the sense of putting customers in their sights (as if firing products at them), but putting the customer at the centre of their universe … Continue reading Marketing Strategy: