Marketing involves finding out the needs of your customers, then delivering a service to them, which matches these needs. As David Parrish says, “Successful creative enterprises are truly customer-focused, not in the sense of putting customers in their sights (as if firing products at them), but putting the customer at the centre of their universe … Continue reading Marketing Strategy:
Usually, if you’re about to apply for a job, you’d check over your social media pages to make sure your drunk photos aren’t the the first thing your potential employers could see. I bet you’ve never thought about doing it before applying for a car insurance quote? Admiral have been forced to scrap plans to … Continue reading Sky high insurance because you use too many exclamation marks!!
When someone mentions the word ‘addiction’ most people instantly think of alcohol and drugs. That’s what I would automatically think of if someone mentioned addiction to me. When I typed ‘addiction’ in to Google I was shown a list of websites about how to get help with drugs, alcohol and sex addictions. There was not … Continue reading Danah Boyd – Addiction
I have always dreamt of setting up my own Social Media Consultancy, but I didn’t have a niche. Having to help family members navigate their away around Social Media, whilst convincing the others that they should have accounts, my business idea is to focus on people who didn't grow up with the internet, as well … Continue reading Assignment 1 – Locally Social
I’ve been talking about my entrepreneurial idea for a while now so I decided that it’s time to have a look at my potential competitors. When I first started looking, it was quite disheartening to find other companies doing my idea. But then I thought, is there only one clothes shop? Is there only one … Continue reading Competitor Research
Social Capital can’t be defined with one definition, as there are so many. Let’s start by looking at Bourdieu’s definition: “The aggregate of the actual or potential resources which are linked to a durable network of more or less institutionalized relationships of mutual acquaintance or recognition.” (Bourdieu, 1997:51) Now let’s compare this to Putnam’s definition: … Continue reading Social Capital
The ‘Mom Test’ by Rob Fitzpatrick is so relevant to my Enterprise module but is also so true! Have you ever been in a situation where you’ve had a lightbulb moment and think you have the next big thing? Was your mum the first person you told? I bet she said she loved it. Well….she … Continue reading The ‘Mom Test’
My business will create value for business owners, local communities and people who want to learn about Social Media - in particular, people who didn’t grow up with it. These are my Customer Segments. I have a range of value propositions, which can be completed by specific key activities in order to improve service user’s social … Continue reading Exploring the Business Model Canvas:
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