Here are some top tips I have come across to ensure you get the most out of social media: Use colour - "researchers found that colored visuals increase people's willingness to read a piece of content by 80." (Xerox, 2014) Use relevant hashtags as they are searchable by other users. Use photos and videos because … Continue reading How to get the most out of Social Media
Twitter: This week we have increased our followers from 76 to 82 and increased our engagement to 1.8%. I tried to use more hashtags on my tweets which are likely to get retweets. When I went back home to Cardiff I tweeted some pictures which I talked about in one of my blog posts about South … Continue reading Week 4 – Analytics
I have been interested in law for a while after studying two law modules in the 3rd year of my undergraduate degree. However, I was unsure about how the law specifically linked to Social Media. Bob Calver gave us a presentation where he explained how any part of the law applies to Social Media. One of … Continue reading Week 5 – Social Media & Law
SOCIALOOMPH: Social Oomph is a website which allows you to schedule posts for Social Media. It is not the easiest site to navigate so will take a bit of playing around to figure out it's features! The tweet cockpit allows you to manage what tweets you can see on your timeline. It allows you to … Continue reading Social Media Automation Tools
This week we had a guest lecture from Laura Hogan who works at RiceMedia. She talked to us about SEO (Search Engine Optimisation) and gave us tips and tricks to improve our SEO. SEO is extremely important because on average, people won’t go to page 2 of a Google search. Some people won’t even get … Continue reading Week 4 – Laura Hogan: Social Media Optimisation
This week we saw growth in engagement across all channels, although some saw more growth than others. Facebook: This week the Facebook page increased by 7 likes, however, our engagement increased from 74 to 144. We have been posting more on the page as well as sharing other content to our own page. The post … Continue reading Week 2 – Analytics
Considering we only set up the Social Media channels this week, we have seen a steady increase throughout the week of followers and likes. Facebook: On Facebook we received 21 page likes and reached 154 people. We posted 5 times this week so we aim to post more in order to gain more engagement and … Continue reading Week 1 – Analytics
Humanising your brand is one of the simplest marketing techniques. It has been proven that coming across as a human, rather than a 'robotic brand', appeals to consumers much more. With billions of brands in the world, your aim is to make yours stand out. Brands who constantly post using business jargon, don't appeal to … Continue reading Should your brand be humanised?
Marketing involves finding out the needs of your customers, then delivering a service to them, which matches these needs. As David Parrish says, “Successful creative enterprises are truly customer-focused, not in the sense of putting customers in their sights (as if firing products at them), but putting the customer at the centre of their universe … Continue reading Marketing Strategy:
To further develop my entrepreneurial idea, I have decided to create a gantt chart as it will allow me to visually plan my time in order to manage my business. Assignment two is due in 14 weeks so now is the time to really crack on with market research and deeply investigating my business model … Continue reading Locally Social PLAN
Usually, if you’re about to apply for a job, you’d check over your social media pages to make sure your drunk photos aren’t the the first thing your potential employers could see. I bet you’ve never thought about doing it before applying for a car insurance quote? Admiral have been forced to scrap plans to … Continue reading Sky high insurance because you use too many exclamation marks!!
When someone mentions the word ‘addiction’ most people instantly think of alcohol and drugs. That’s what I would automatically think of if someone mentioned addiction to me. When I typed ‘addiction’ in to Google I was shown a list of websites about how to get help with drugs, alcohol and sex addictions. There was not … Continue reading Danah Boyd – Addiction
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